Inspirations for the Execution(Outlook of it)

Great Design from Intro, Julian House

Note that "Intro" is the name of the studio, "Julian House" is their creative partner.

This was Intro's biggest album campaign and was initially approached to art direct the album cover, after seeing the work of Creative Partner, Julian House, they asked him to direct the whole campaign.

 

According to Intro, Julian House, the key ingredient to this highly creative distinctive campaign was the large amount freedom that were given by the band to develop the concept and execute the visuals. Their attitude was very much "That's what you do, go and do it."

(Ernest) First of all, I do think that in the design, most of the emotions are being expressed through images and collages, rather than text. Secondly, the way they play with the text really associate well with the visuals, especially the essence and emotions that they portrayed. Thirdly, the key words that the band talk about this album - 'colossal,' 'rockin,' and 'we're not gonna go bored' were nicely down and can be seen and felt in their album cover. I think as any creative professionals, this is an essential part to achieve.

Below are the promotional materials for the release of the album(first image) and card design for their world tour promotions (second image).